Apple Is a Consumer Electronics Essay

Open, View, and/or
Download this Document

Total Length: 847 words ( 3 double-spaced pages)

Total Sources: 3

Page 1 of 3

This understanding will help Apple to better predict future usage patterns.

Apple always wants to be out front of trends in its industry. This characterizes the type of data that it wants to receive. Market feedback data, for example, reflects old news for the company about its competitive position. Apple knows, for example, that it is losing market share to Android but uses that information to help it search for the knowledge it truly needs -- what is Android doing that Apple is not and how can Apple leapfrog Google and regain that market share.

Apple uses a variety of information sources in order to help make marketing decisions. It wants to be a leader in the field and not reactionary, so it uses the information it gathers to try and determine future trends in the industry. This information provides the basis for superior decision-making that allows Apple to design products and marketing approaches that are game-changing, rather than reactionary. The decision-making support is based on understanding the needs of customers perhaps more acutely than the customers themselves understand those needs.

Stuck Writing Your "Apple Is a Consumer Electronics" Essay?

View All Our Example Apple Is a Consumer Electronics Essay

Have A Custom Example Essay Written

The iPad is a good example of this, because there was no market for a tablet and many people might have wondered what the point of the product was. There were, of course, millions of people who found immediate use for the iPad and Apple now sells tens of billions of dollars of them. This is simply because the iPad was something the company understood the need for, because it had enough information to truly understand the needs of its customers.

Conclusion

Overall, Apple has superior abilities to gather information about product usage, and this helps the company to exceed consumer expectations with new products. Marketing decisions are made with information about product positioning and consumer needs, and the result is some of the most original and unique marketing anywhere.

This superior decision making and information gathering capability is one of the reasons why Apple has become such a dominant player in its industry.

Works.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Apple Is A Consumer Electronics" (2012, November 30) Retrieved May 20, 2025, from
https://www.aceyourpaper.com/essays/apple-consumer-electronics-76771

Latest MLA Format (8th edition)

Copy Reference
"Apple Is A Consumer Electronics" 30 November 2012. Web.20 May. 2025. <
https://www.aceyourpaper.com/essays/apple-consumer-electronics-76771>

Latest Chicago Format (16th edition)

Copy Reference
"Apple Is A Consumer Electronics", 30 November 2012, Accessed.20 May. 2025,
https://www.aceyourpaper.com/essays/apple-consumer-electronics-76771
   

Open, View, and/or
Download this Document
order custom essay example