Apple Inc. Company Analysis Current Situation Currently, Essay

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Apple Inc. Company Analysis

Current situation

Currently, Apple Inc. focuses on designing, manufacturing, and marketing media and mobile devices, digital portable music players and personal computers. The company sells varied related services, software, networking solutions, digital application, content and peripherals. Products manufactured by the company include Mac, iPhone, iPod, Apple TV, different varieties of professional and consumer software, OSX and iOS operating systems, support and service offerings, as well as various iCloud accessories. The company manufactures and markets digital applications and content through Mac App Store, App Stores, and iTunes Software. These products and services are sold globally on the company's online stores, retail stores, and direct selling through sales representatives. They also sell through third party networks such as value added sellers, retailers and wholesalers. Recently, Apple Inc. acquired a new Chomp search engine (Linzmayer, 2008).

Current changes

After the death of Steve Jobs, Apple Inc. has maintained and expanded the leadership as made record-breaking innovations of iPhones, which helped in lifting the company's shares to great levels. At the same time, the company has introduced small versions of iPads leading on the market; this segment had become a huge success. However, industry analysts have it that this should not indicate the long-term future of the company. They expect the company to continue flying on the fumes set by former CEO, Steve Jobs, for some time. Before the death of Job, he had a line up of things to achieve. His ideas have been fueling the company even after his death. The new management can envision the ideas of Jobs and turn the idea into a leading product. Very few people can do this. Apple Inc. was not successful because of the work of a single individual. As much as other employees made significant contributions, Steve Jobs was the center of it all (O'Grady, 2009).

One year after his departure, Apple Inc. has maintained the trajectory that Jobs left in place and retained their highly coveted consumer segment products, which are increasingly getting into the hands of global populations.

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This is in the midst of occasional misstep and subtle shifts being done by the company. Immediately one year after the departure of Jobs, Apple's stock hit 82% amounting to $684 after the introduction of iPhone 5. While the company sold over 6 million just three days after the launch, analysts were fast at arguing that the sales volumes of this new product were disappointing (Ehrhardt & Brigham, 2011).

Industry experts have cited that Apple has changed its philosophy because the company is currently issuing dividend to its shareholders. This is contrary to Steve Job's philosophy of hoarding cash. Jobs has been accused of being reluctant in dipping into cash hence his permanent long-term held memory. During his tenure, the firm was struggling with money issues than its profits. Looking at capital deployment, the new CEO, Tim Cook has demonstrated his ability to be friendlier to shareholders. Just recently Cook announced that Apple was geared towards issuing quarterly dividends of $3.21 per share, this amounts to $121 billion. However, the company has let out relatively minimal amount in the form of dividends than what they are holding. The company intends to use the money in making other small acquisitions, even though this has been put up for debate (Linzmayer, 2008).

Along the lines of execution and innovations, Apple has been keen on enhancing its existing lines of distribution of their product lines rather than introducing the next big thing. Cook has persistently focused on operations facilitating the global marketing of the company's products. Apple has attained 360 stores across the world, including Sweden, which one of the new market. While it is evident that it has been difficult to follow the footsteps of Steve Jobs, Cook has earned the overwhelming confidence for his successful navigation of the company after the sudden death of Jobs. Experts have noted the high profile management and operational expertise in his control of supply….....

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