Apple's IPhone 5 Marketing Plan Essay

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Apple's iPhone 5 Marketing Plan

Competitors/Substitutes

Competition is an entity in business that is unavoidable and can be viewed as a risk when a company is venturing into a new market. Nevertheless, competition healthy and should be encouraged from the optimal perspective. This applies to any company that desires to grow and deeply explore a given market. In any marketing plan, one should expect competition that becomes tough and tight at times. Competition is beneficial because it points out on the areas of weakness of a given company, and gives an opportunity for a company to improve for better service deliver compared to its competitors (Schneiders, 2011).

In the sale of the iPhone 5 to Australia, competition is inevitable. It is expected that other companies will come up with products that directly compares to iPhone 5 if not better. They will come in with a lot of vigor seeking to outdo Apple as a company, with its latest design of iPhone 5. If Apple does not watch out on this, it may fall a victim of circumstances because of poor planning. Planning how to handle this risk of competition that will come is a remarkable move that will fully assist Apple to maintain and improve its status in the Australian market.

The current and potential competitors and substitutes to Apple to its latest iPhone 5 models include Samsung, LG, Nokia, and Google. These companies are quickly establishing themselves in the Smartphone technology. They are currently strategizing on coming up with better designs of Smartphone compared to the iPhone 5 of Apple. Most of these companies have already actualized their dream visions for their Smartphone models. This has created a lot of competition to Apple in the different markets globally, where iPhone series is the leading Smartphone technology. The products from these potential competitors to Apple have diluted the market that was initially predominated by the iPhones (Gitman, & McDaniel, 2008).

For instance, Samsung has produced the Samsung Galaxy series. The Smartphone has become a serious threat to the iPhone 5; Samsung Galaxy S2 and the recently released Samsung Galaxy Note 2 have technology similar to the iPhone 5. Samsung and Apple are the two largest Smartphone producers that have come into loggerheads over the technologies used recently.

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This is the only problem that competition creates at times. In some countries (the U.S. recently), Samsung has been accused of patent infringement of Apple Smartphone. In this case, Samsung has already been legally forced to pay Apple. The patent infringement incident may occur again in the future. Currently, news has it that Samsung is threatening to sue Apple over iPhone 5 for its infringement rights. Such incidences are the only unfortunate things that accompany the patented technological products (Schneiders, 2011).

LG is also strongly coming up with its LG Optimus Smartphone, which is also a tremendous threat to the iPhone 5 from Apple. This is the case is for Nokia and Google, which have already come up with their Nokia Lumia and Nexus Smartphones. These alternative Smartphones are quickly earning the market accreditation, which is not favorable for Apple's iPhone 5. This means that in the near future, Apple is bound to make significant losses unless becomes receptive to such changes in the market. This should be a significant consideration in the marketing plan of Apple with its iPhone 5 as it explores the Australia promising market (Gitman, & McDaniel, 2008).

On the global perspective, Apple's competitors that have come up with substitutes for the iPhone 5 Smartphone have a high market share. This is bound to be the case in Australia as these products quickly reach the market. In penetrating the Australian market, Apples competitors are likely to use the strategies of low costs as they woo the people to buy their products. This will come along with an emphasis of some of the strengths that their products do have over the iPhone 5, which has already hit the market.

Section E: Price

In marketing, pricing is a key aspect that should be considered critically and carefully. This is because possible clients are wooed or scared when the initial prices of a given product coming to market….....

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"Apple's IPhone 5 Marketing Plan" (2012, September 26) Retrieved June 28, 2025, from
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"Apple's IPhone 5 Marketing Plan", 26 September 2012, Accessed.28 June. 2025,
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