Apple's Marketing Strategy Steve Jobs Essay

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There are many changes affecting business operations of companies; producers change their production method to save on cost and to maximize on revenue, consumers' tastes and preferences do change. Apple's marketing environment face the following challenges, high rates of inflation, stiff competition from other producers, high costs of production and influence from the natural environment's policies. Apple's political and legal environment has a broad spectrum, laws and regulations impact on the marketing strategy of a company.

Without regulations and laws in business, means that some firms will transact unfairly, laws are not only limited to, legislations, but it can also include public policies that protect consumers of product in any said market. Apple is faced with legislations and laws that govern its market operations, some of these laws and policies not only include, price controls, labor laws, tax policies, import and export laws and consumers protection Acts and legislations. On the technological front, apple faces stiff competition from other producers of computer accessories and information technology products, as explained by the presence of big players like Samsung, Lenovo, Dell and other companies.

Technological advancement is a challenging marketing environment because technology is always in a change motion, what is today's technological advancement might not be the next day. Economics as an environment has an important influence on marketing strategies of a company, state of the economy can slow down business operations, and inflation, on the other hand, destroys business operations. Apple Inc., did not escape the financial meltdown of 2008, any change on the inflation rate, interest rates influence market operations of Apple Inc. society is also another market environment that needs great attention.

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In the case of Apple Inc., consumers form the society and with the ever change in consumer needs, a perfect strategy is required for Apple Inc. To retain its global reputation.

Market segmentation is a marketing strategy where the marketer divides market consumers into subsets. Individuals in the subset have common needs. Market segmentation helps companies to differentiate products. Ideal market segmentation must be large enough to meet profits, and it should be realistic. Market can be segmented geographically, by benefit, due to the occasion and psychographic. In the case of Apple Inc., segmentation according to consumer needs. The company has concentrated on satisfying the needs of the high and the middle class of consumers who do not mind spending on quality products; it has also developed products that satisfy the needs of designers, the market is segmented demographically that's why majority of its stores is the United States of America. The company also has developed products to satisfy the needs of youth who value technology largely.

Apple computer Inc. faces many challenges in today's technology market. How will they survive? That question needs an answer. There are many marketing strategies for one to use in a market. Apple and other computer manufacturing companies depend on software developed by providers. To gain from the market, Apple has started to develop hardware that is compatible with software developed by a majority of developers. To respond to changing market needs, Apple has moved to developing products for developing markets like china. Another form of strategy that Apple has used is advertisement through media. The company has also employed a lean production technique….....

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"Apple's Marketing Strategy Steve Jobs" (2013, June 11) Retrieved May 6, 2024, from
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