Apple Expansion into Myanmar
country still has stable inflation, which is a positive sign. The unemployment rate is 4% and stable, but also meaningless since most people don\'t earn enough from their employment to afford Apple products. More important is actually indicators regarding foreign direct investment, which is a more accurate indicator of how many Burmese will increase their wealth to the point where they are part of Apple\'s target market. FDI has varied over the past few years, which would be considered the economic transition period, ranging from months with $31 million to $2.3 billion (TradingEconomics, 2017). This indicates that the country\'s FDI picture is still small, and somewhat dependent on major projects that bring in a large sum of money in a short… Continue Reading...
