Aricept Alzheimer's Disease Is a Research Paper

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Another study sponsored by these marketing firms was published in the August 2001 issue of the Neurology and claimed that it improved cognition, behavior and daily activity in 290 Alzheimer's patients, only 80 of whom had a severe stage. The effect of the drug on the majority of the patients tested was, therefore, uncertain and inconclusive. The former head of the Alzheimer's research for the National Institutes of Health, said that the modest effects of the drug on respondents fewer than several hundred to 1,000 people would be a problem. Exelon, a product of Novartis, and Reminy, a product of Johnson & Johnson's Janssen Pharmaceutica, were similar subjects of small, company-sponsored post-marketing studies.

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FDA rules say that companies cannot promote their drug products for off-label use or for purposes other than those approved by the FDA by providing doctors or researchers with scripts for their use at conferences and other professional gatherings. The companies were, however, allowed to sponsor conferences where their post-marketing and preliminary studies for off-label uses were discussed. Pfizer Inc. And Eisai's public relations firm, Hill & Knowlton, recruited doctors to speak to news media about Alzheimer's and Aricept and also coached them on how to become effective "spokedoctors" for their product (Klotter)......

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"Aricept Alzheimer's Disease Is A" (2006, October 30) Retrieved May 14, 2024, from
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"Aricept Alzheimer's Disease Is A", 30 October 2006, Accessed.14 May. 2024,
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