Total Length: 834 words ( 3 double-spaced pages)
Total Sources: 4
Page 1 of 3
Kelly, S., Johnston, P., & Danheiser, S. (2017). Align or Die? Ensuring Marketing and Sales Are Aligned with the Customer. In Value-ology (pp. 153-182). Palgrave Macmillan, Cham.
Levisay, B. (2012). Marketing Matters: The 6 Essential Elements of a Successful Marketing Campaign, RedMond Channel Patner. Retrieved from https://rcpmag.com/Blogs/Marketing-Matters/2012/01/6-Essential-Elements-of-Successful-Marketing.aspx on 24 February 2018
Loo, P. T., & Leung, R. (2016). A service failure framework of hotels in Taiwan: Adaptation of 7Ps marketing mix elements. Journal of Vacation Marketing, 1356766716682555.
Luo, A., Roach, S., & Jiratchot, C. (2015). The effect of the 7Ps of the marketing mix on air freight customer satisfaction and repurchase intention.
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