Art Adorno and the Frankfurt Term Paper

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But mass passion that could be channeled into voting, and the real, political mechanisms of the democratic process are instead made to serve mass, commercial culture. The ability of a teenage Indian-American to stay afloat from week to week in the polls takes on significance because of the media attention generated by the show, as opposed to the death of teenage Americans in Iraq. A media creation becomes an issue of importance in the media. The media attaches great importance as to who survives from week to week, and scandals attaching to different participants, or the cultural significance attached to the ability of carefully sanitized selections of slightly different races and body types to survive and pass through the cultural machinery of star production (as their image is carefully crafted with makeup and clothing consultants) takes on significance simply because the media accords the show attention.

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Thus everyone feels he or she must watch the show to know about something that is deemed important, but really is not, and is simply a means of generating a commercial product to serve….....

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