Despite advances in understanding in the intersection of race and culture, representations of Asian women in American sitcoms still revolve largely around the stereotype of the demure yet hyper-sexualized geisha and the desexualized “nerdy” positive stereotype of the Asian American as modern minority.
Literature Review
While there are many different stereotypes of Asian-Americans in popular culture, all have largely filtered through a white, male gaze. According to a survey of different Asian American roles on television by The Guardian, one actor trained at Yale School of Drama, when auditioning for roles after graduation, was told he needed to use an “Asian accent” that… Continue Reading...
Representation of Asian Women: American Television Sitcoms and Media
Introduction
American Asian women exist within a culture that is at times resistant at providing a realistic portrait of what an Oriental woman is and how she expresses herself. This can be seen in personalities like Margaret Cho, whose sitcom, All-American Girl forced her to see the reality of how America perceived Asian American women and Oriental people in general. These negative images, stereotypes of Asian American women as 'demon women', 'hookers', and submissive, are translated not just in television sitcoms, but in… Continue Reading...
Woman Warrior. Both Tan and Kingston show how patriarchal norms impact identity and demonstrate different ways Asian women subvert or challenge those patriarchal norms. Tan is especially cognizant of the role that generational differences play, as the characters in The Joy Luck Club change their attitudes and outlooks to reflect corresponding shifts in American society. In addition to explicating gender roles and norms, both Tan and Kingston talk about how Asians are perceived through the eyes of non-Asians, and how those perceptions impact self-concept.
Tan and Kingston differ in their tone, style, and storytelling methods but both firmly address race, gender, and social status in their… Continue Reading...
and expanded from a small group of Asian women to a broad subset of affluent, trendy young adults in the urban core who seek regular services, including hair, skin, nails, and spa treatments. Relationship building and customer loyalty are the primary focuses of the business's marketing strategies. Toshi Dream Spa and Salon achieves its marketing goals by using a variety of strategies.
Toshi Dream Spa places small advertisements in local entertainment newspapers, targeting their primary customers in the young but affluent demographic. Their age demographic can be divided into segments depending on the services offered. The spa… Continue Reading...
