Assessing Corporate Culture Term Paper

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Organizational Culture

American Red Cross

What are some formal statements that are prevalent in the organization? These could include that organization's philosophy, mission, vision, values, and any promotional materials with which you may be familiar. What do these statements suggest to you about the organization?

The first formal statement that greets a visitor to the Official American Red Cross Website is that the American Red Cross is forever "preparing communities for emergencies and keeping people safe." Other formal statements about the philosophy of the organization included on the Website as part of the American Red Cross mission statement are, "together, we can save a life." The organization's primary mission is to help others in times of dire medical need. Thus, in terms of the Red Cross vision, not only safety and medical is stressed, but communality and a community-focused, volunteer-oriented spirit in its members, and all volunteers who chose to service the mission of the American Red Cross, even those individuals not formally associated with the organization.

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The American Red Cross thus has the values of a nonprofit organization, dependent upon community donation and envisions a world where all communities pitch in to help one another. Besides soliciting donations, as part of the organization's mission to dispense quality aid and information regarding health, the website also includes such information as how to help someone suffering a heart attack, ways to be a good babysitter, and lifeguard certification in CPR. ("Health and Safety FAQ," 2005, Official Website, 2005) Quality health care information, not making money or even increasing membership is the primary goal of the American Red Cross.

What is the design of the physical workspace or work environment and what does this say about the organization's culture?

Despite its national name, the American Red Cross has a strongly international focus, and this is reflected in its presence across the globe -- the organization's workspaces are physically located almost everywhere. According to the International FAQ section of the website,….....

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