Australian Financial Review 2-5-06 Illustrates Essay

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Total Length: 399 words ( 1 double-spaced pages)

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Therefore, the company needs to aggressively pursue legal action against companies to ensure that the integrity of its brand is maintained.

A high profile event like the World Cup can provide a platform for an athletic wear company, so that company must move aggressively to ensure that no other company steals the spotlight for which it has rightfully paid. This approach is necessary as well because of the lack of protection for intellectual property in some countries.

This article also illustrates the concept of expansion by acquisition.

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In order to bolster its presence in North America, the largest market for athletic apparel, Adidas purchased Reebok. The company can retain the brand it has purchased, or utilize the acquisition's distribution channels and market share for its own advantage. The strength of the acquired brand will in part dictate this decision. It should be remembered in such situations that the specific products acquired are less important than the brand itself, which will be applied to a wide range of goods.

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Latest APA Format (6th edition)

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"Australian Financial Review 2-5-06 Illustrates" (2011, May 10) Retrieved May 14, 2024, from
https://www.aceyourpaper.com/essays/australian-financial-review-2-5-06-illustrates-44529

Latest MLA Format (8th edition)

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"Australian Financial Review 2-5-06 Illustrates" 10 May 2011. Web.14 May. 2024. <
https://www.aceyourpaper.com/essays/australian-financial-review-2-5-06-illustrates-44529>

Latest Chicago Format (16th edition)

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"Australian Financial Review 2-5-06 Illustrates", 10 May 2011, Accessed.14 May. 2024,
https://www.aceyourpaper.com/essays/australian-financial-review-2-5-06-illustrates-44529
   

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