Auto and Light Truck Sales Research Paper

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These different elements are important because they highlight the real reason as to why the industry saw such a long-term decline take place. To rectify the situation, it is recommended that the entire industry aggressively begin selling as many hybrid vehicles as possible. This is important because the article the Potential of Hybrid and Diesel Powertrains, indicates that the company / companies that are able to have their entire line of cars and trucks converted to hybrid technology, will see a dramatic improvement in market share. As they estimate that a 40% shift could take place in the market, by the company / companies that are able to achieve this objective. Then, when you combine this with the fact that they were able to reduce labor costs dramatically over the last two years, means that if Ford and GM can be the first to deliver these vehicles, they will have recaptured a major portion of their market share.

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This is how industry executives can learn from the mistakes of the past, to beat their foreign competitors by using their own strategies against them.

Appendices

Reference Page

Greene, D. (2004). The Potential of Hybrid and Diesel Powertrains. Department of Energy. Oak Ridge, TN: Government Printing Office. http://wwwcta.ornl.gov/cta/Publications/Reports/ORNL_TM_2004_181_HybridDiesel.pdf

Mannering, F. (1991). Brand Loyalty and the Decline of American Automobile Firms. Brookings Paper on Macro Economic Activity, 67 -- 14. http://www.jstor.org/pss/2534791

Oberman, M. (2009). U.S. Auto Sales Crash. Retrieved June 6, 2010. From Sidney Morning Herald website: http://news.smh.com.au/world/us-auto-sales-crash-as-2008-hits-lowest-level-since-1992-20090106-7ax7.html

Polit, D. (2008). Nursing Research. Philadelphia, PA: Wolters Kluwer Health.

Ramsey, M. (2009). U.S. Auto Sales. Retrieved June 6, 2010 from Bloomberg website: http://www.bloomberg.com/apps/news?sid=a4FSBwVR7Fc8&pid=20601087

Singleton, C. (1992). Auto Industry Job's in the 1980's.….....

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