Autodesk Case Study the Project Team for Essay

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Autodesk Case Study

The project team for the AutoDesk build was headed by Phil Bernstein and had a very specific vision in mind. Essentially, the primary vision of this team was to "highlight ways in which its own technology could support building information modeling, design-to-fabrication, sustainability, building performance analysis, and integrated project delivery" (Cohen, 2010, p 10). The vision statement also includes the need for collaboration across industry boundaries, where all stake holders share responsibility in the project, which allows for greater strength in the design and overall build. As such a possible vision statement would be as follows: harnessing technology through collaboration to build performance efficiency.

Question 2

Phil Bernstein was very ambitious in the middle of the project by asking for adaptations to the initial design to incorporate more satisfactory elements. The research states that "he wanted to create a dramatic gesture by cutting a three-story atrium through the space" (Cohen, 2010, p 14). In order to execute this addition to the project without interfering with the already tight schedule, decisions were set in motion extremely fast. The team was ready to present possible designs just a week after Bernstein had initiated the need for the atrium.

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When goals were not met in time or in budget, penalties were seen in the form of subtractions from the ICL (Benewald & Franta, 2010)

Yet, there were some clear flaws to the way that Phil Bernstein had initially designed in order to foster higher levels of performance. Unfortunately, "when incentive prioritize on-time delivery over other factors, builders sometimes take construction shortcuts, such as substituting on-hand but less efficient equipment. Time pressures often lead designers and owners to accept such shortcuts" (Bendewald & Franta, 2010, p 1). Bernstein wished that within the scope of the project, "everyone works at cost until a deep understanding of the project and a level of comfort around the program and budget is achieved by….....

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