Automated Age, Human Capital Is Very Important Essay

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automated age, human capital is very important in any company. In corporate organization, the significance of recruitment and the retention of human capital (HC) is critical in order to create the ongoing innovation required for a firm to be successful. Given the crisis that is evident in so many companies, it is necessary to deeply analyze key human capital trends relative to business as it has developed in recent years. The events in the last ten years have seriously affected human perceptions of the market and this makes an understanding of human capital more important than ever.

HC Analysis

Certainly HC is an issue. Frequently, in the opinion of this author, humans are always at the center of business. After all, machines and rocks do not buy commodities. People do. Royal and O'Donnel theorize that commoditization has made it necessary to better analyze market intangibles such as HC. This type of transformation of the market comes in the wake of corporate collapses such as Enron in the U.S. And HIH in Australia, have generated pressure on financial market analysts to provide better lead indicators of financial performance in publicly listed firms. In addition, Australian law requires a high proportion of superannuation monies to be invested directly or indirectly into share markets, creating opportunities and threats for investors. However, as we will see later, stable companies such as Sony and Apple can also use HC in a positive manner, securing the cooperation of better human motivations.

Given human corruption, HC analysis is becoming critical (Royal and O'Donnel 2008, 367). Certainly, standard reporting such as Moody's or Standard and Poors that is do controversial now was indeed so during the time of the Enron crisis (Behrenson, 2001).

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Little has changed in terms of company behavior. Hence the need for a more sophisticated approach. Even solid companies such as those chosen by this author, namely Sony and Apple can have problems if this human capital is (Lawler III, 2005, 8). It is more important than ever to apply the positive lessons learned in legitimate companies such as these.

In a separate journal article, O'Donnel has proposed analyzing HC using Star Model, as a step in the standardizing interpretation and reporting on HC. This research approach uses semi-structured interviews as a research methodology on HC. This approach finds that firms like Sony and Apple would rate a high #1. The criteria are five star standard can be gotten by these companies because these Industries have the best practice for their industry sector.

Secondly, their human capital practices are both internally consistent and consistent with corporate strategy and encourage long-term commitment and organizational membership.

Their HR systems are highly sustainable. Of recruitment, training, career planning and performance management.

Their HC capital practices are very highly consistent with the rhetoric espoused in their public documents (O'Donnell Kramer, Dyball 2008, 362).

Little has changed in terms of company behavior. Hence the need for a more sophisticated approach. Even solid companies such as those chosen by this author, namely Sony and Apple can have problems if this human capital is (Lawler III, 2005, 8). The Star Model can also be applied to success. They are asking questions about issues like quality, sustainability and the effectiveness of the company's HC systems….....

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