B2B Exchanges Analysis of the Three Types Essay

Open, View, and/or
Download this Document

Total Length: 467 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

B2B Exchanges

Analysis of the Three Types of Business-to-Business Exchanges

There are three types of exchanges that are prevalent in business-to-business (B2B) in seller and buyer relations incouding New Buyer, Modified Rebuy and Straight Rebuy (Coupey, 2005). It is the goal of this analysis to evaluate each of these exchanges and explain their unique advantages. All exchanges share a commonality of catalog management, order capture, quoting, pricing and Web infrastructure support. The process workflows vary for New Buyer, Modified Rebuy and Straight Rebuy. All are integrated into the underlying IT platform through the use of Enterprise Application Integration (EAI) and role-based access to the specific systems of record and databases (Li, Jhang-Li, 2011).

A New Buy exchange is constructed to encompass the core functionality of comparable sell-side trading exchanges, with the specific goal of enabling as many transactions with new customers as possible (Coupey, 2005).

Stuck Writing Your "B2B Exchanges Analysis of the Three Types" Essay?

View All Our Example B2B Exchanges Analysis of the Three Types Essay

Have A Custom Example Essay Written

The New Buy exchange is constructed to provide as much information and knowledge to the prospective customer as possible. Modified Rebuy exchanges are constructed to capitalize on previous intelligence and insight into customers' requirements and needs (Coupey, 2005). The foundation for communication and platform for communicating with customers is the Internet in this exchange (Coupey, 2005). This type of exchange is also nuanced from the standpoint of tailoring the user interface to support specific preferences, needs and wants of the customer (Coupey, 2005) (Porterfield, Bailey, Evers, 2010). The….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"B2B Exchanges Analysis Of The Three Types" (2012, May 31) Retrieved June 13, 2024, from
https://www.aceyourpaper.com/essays/b2b-exchanges-analysis-three-types-80351

Latest MLA Format (8th edition)

Copy Reference
"B2B Exchanges Analysis Of The Three Types" 31 May 2012. Web.13 June. 2024. <
https://www.aceyourpaper.com/essays/b2b-exchanges-analysis-three-types-80351>

Latest Chicago Format (16th edition)

Copy Reference
"B2B Exchanges Analysis Of The Three Types", 31 May 2012, Accessed.13 June. 2024,
https://www.aceyourpaper.com/essays/b2b-exchanges-analysis-three-types-80351
   

Open, View, and/or
Download this Document
order custom essay example