B2B Marketing When It Comes Term Paper

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The main reason for which this occurs, is, in my opinion, the fact that consumers' choice will influence the computer producers which will have to decide among these two options which one best fits its company's standards, need and customers' expectations. So, it is actually a strategy they use; this way, they are aware of customers' preferences without having to do some serious case studies or big researches on the market.

I believe that anyone who considers a type of advertising as bad is forgetting the meaning of advertising in itself. In my opinion, it is the same case as with Hollywood stars, it does not matter whether you are talked badly or good about, as long as you are talked about. Even bad advertising is better than no advertising. Every perception on a certain commodity or service is good, even if that perception is negative, because you have yourself a starting point. You know what you have to do, whether you have to improve an image, to create an alternative, etc. Moreover, the business to business strategy differs from one company to another. Of course there are some similarities but I believe that you cannot generalize, and, furthermore, that you cannot explicitly say that it is bad, crummy, and that it has bad quality. Every company is entitled to having its own marketing strategy and most of them use different techniques to attract customers, whether those customers are companies or regular persons. Therefore, some business to business marketing strategies are quite extraordinary, providing good quality commercials, posters etc. However, there are companies who decide to emphasize their business to consumer marketing, and consider that investing in business to business advertising techniques is not only expensive, but, furthermore, it is useless. As a conclusion, the marketing strategy cannot be classified or ranked according to some principles because it is up to the company how much it is willing to spend and what sector it plans to underline through its commercials.

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The hardest thing to do while getting involved in business to business marketing is finding the appropriate strategy to advertise new products. The main reason for which this occurs is the fact that new products face resistance in entering the market. Moreover, sometimes this resistance turns out to be quite unbendable. When these cases appear, a company must come up with an efficient marketing strategy which will allow them to enter the market and increase profits. A first way of handling this delicate issue is by advertising the strong points of your product as compared with the ones provided by the competitors. Another smart strategy is to organize a promotion period for the newcomers; that is, for the next two-three months, their price should be lower than you would normally consider selling them. However, this price should be higher than your overall expenses. The company's aim is to make profit, not increase the number of units sold if that is in the detriment of the business. Moreover, an additional technique could imply organizing a contest and as an award, you might consider offering a sample of the product or as a fact, entire products. This will not only increase the customers' satisfaction but it will also raise their curiosity regarding certain products they were not yet ready to test. This usually happened with products coming from undeveloped countries and even with certain products coming from the United States of America, due to the fact that the customers do not trust the producer......

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