Balanced Scorecard Blogger Balanced Scorecard Financial Perspective Essay

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Total Length: 392 words ( 1 double-spaced pages)

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Balanced Scorecard

Blogger Balanced Scorecard

Financial Perspective

Customer Perpsective

MEASURES

MEASURES

Don't drag

Costs

Ease of use

Complaint/question rate

Contribute

Cash flow, profit margin

Innovation

Percentage of users adopting new features

Rate of additional feature additions

Generate

Percentage of parent's total revenue

Integration

Reported problems adding additional non-Google components

Reported problems with Google components

Frequency of use with various applications

Internal Business Pers.

Innovation/Learning

MEASURES

MEASURES

Increased crossover

Rate of adoption of other google products by Blogger

Usability focus

Customer feedback

Rate of Blogger adoption by users of other products

Continuous in-house testing and review

Ad embedding

Click rate for Google-placed ads

Marketing refinement

Rate of ad changes based on algorithmic processes

Click rate

Reduced human resources

Labor hours/usage hours ratio

Blogger HR budget/expenditures

Functionality increase

Time-to-market for new media supports

The above balanced scorecard is rather simply explained.

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From the financial perspective, Blogger's main goals are to ensure it does not present a cost burden to its parent company (Google), that it helps to contribute to Google's bottom line, and that it becomes a major part of Google's overall revenue/financial scheme. These are measured through costs, cash flow and profits, and the percentage of Google's….....

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"Balanced Scorecard Blogger Balanced Scorecard Financial Perspective" (2012, April 20) Retrieved July 1, 2025, from
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Latest Chicago Format (16th edition)

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"Balanced Scorecard Blogger Balanced Scorecard Financial Perspective", 20 April 2012, Accessed.1 July. 2025,
https://www.aceyourpaper.com/essays/balanced-scorecard-blogger-balanced-scorecard-79486
   

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