Battle in Radio Broadcasting Dissertation or Thesis Complete

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Battle in Radio Broadcasting

Identify the organization's generic strategy

The organization's generic strategy is important. XM strives to offer a broad and appealing means of selection for the listener. Through this, the individual pays $12.95 a month in order to have the programming as commercial free as possible. However, they also offer a family plan where one can pay $6.99 a month, so that the person can have additional radios within their household. Their target market includes those that are automobile and truck drivers. A person can receive what he or she wants through a portable receiver for their home or personal or to have one installed in their vehicle. They encourage the use of satellite radio vs. The traditional form of it. 2. Identify at least one strategy that supports the generic strategy and describe how it meets the organization's goal and objectives

One strategy that supports the generic is using the theme "Listen Large." This was used by the latest stars in Hollywood, such as Ellen DeGeneres, David Bowie, Snoop Dogg and many others.

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Through this effort, XM Radio attracted new listeners to their station. Because of having these famous people assisting with their station, they are able to get more customers to pay more a month, which gives them more revenue a month. When word gets out, people are going to want to purchase a receiver to listen to XM Radio because of how they are marketing it to people. This includes partnering with baseball leagues and many big companies that everyone knows or hears about regularly. Not only that, but the company does promotion in stores, provides incentive programs for retailers, and takes part in advertising campaigns for those interested in partnering with them. As a result of using this specific strategy in conjunction with having stars on their station, they are meeting the needs of people because many choose to worship them and too long to have their….....

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