Bcg Swot Matrix Analysis Strategic Planning SWOT

Open, View, and/or
Download this Document

Total Length: 944 words ( 3 double-spaced pages)

Total Sources: 3

Page 1 of 3


BUSINESS MANAGEMENT

Business Management: SWOT, BCG and I.R. Matrices Analysis


When the company has stepped into the market and is ready to deliver its products or services to the market consumers, it engages itself in evolving. For this purpose, it has to develop strategies that are favorable for its company continually. The strategies are based on the unceasingly changing external factors such as market risk, legal considerations, technological changes, competition, consumer preferences, etc., that shape the competitive landscape each day. Based on the available information from inside and outside the company, the business strategies have to be outlined with planning tools for simplifying, organizing, and focusing on the inputs and outputs. This paper aims at providing an analysis of the significance of the SWOT matrix, BCG matrix, and, I.E., a matrix that would influence recommendations for strategic plans for improving the company’s position.
The significance of the SWOT matrix is that it helps the company create and mix and match all four areas of the matrix to find new opportunities and overcome its threats. SWOT matrix would be valuable in outlining the company’s battle plan. It helps pinpoint its internal strengths and the available resources and compensate itself for the weaknesses for fighting with external forces, like a market rivalry. The company sets itself to realize that there are factors that it cannot control, especially opportunities and threats; however, it still needs to be prepared and develop proactive coping strategies for continuous improvement to minimize threats. For instance, W.O. combines a company’s weaknesses to take advantage of the available market opportunities (Mondal, 2017, p. 164). In Macy’s case, it can improve on its weakness of insignificant technological advancement for capturing the opportunity of market share, product variety, online sales marketing, and customer service.

Stuck Writing Your "Bcg Swot Matrix Analysis Strategic Planning" SWOT?

View All Our Example Bcg Swot Matrix Analysis Strategic Planning SWOT

Have A Custom Example Essay Written


Similarly, SO strategies could be formulated by analyzing…

[…… parts of this paper are missing, click here to view the entire document ]

…strategy’s short-term impacts and medium and long-term impacts (Budiono, 2017). For several company divisions, Macy’s can use its, I.E. matrix for planning on the parameters of strengths and weaknesses that would influence the business in the long term, short term, and medium-term basis. Since the matrix has nine cells divided into three major sections with their strategic implications, Macy’s should understand its significance in growing and building its business. It would lead the company to either take the help of intensive strategy for market penetration, product development or market development, etc. or hold and maintain its already achieved market share that would inculcate market penetration and product development. Macy’s positioning in the, I.E. matrix could be seen in I, II, IV, V, VI, and IX cells. This means that the above two scenarios in which intensive strategy and maintaining/holding position could be carried out simultaneously.
With the above-mentioned strategic management tools, Macy’s would be able to provide an overall….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Bcg Swot Matrix Analysis Strategic Planning" (2022, February 19) Retrieved June 4, 2026, from
https://www.aceyourpaper.com/essays/bcg-swot-matrix-analysis-strategic-planning-2182622

Latest MLA Format (8th edition)

Copy Reference
"Bcg Swot Matrix Analysis Strategic Planning" 19 February 2022. Web.4 June. 2026. <
https://www.aceyourpaper.com/essays/bcg-swot-matrix-analysis-strategic-planning-2182622>

Latest Chicago Format (16th edition)

Copy Reference
"Bcg Swot Matrix Analysis Strategic Planning", 19 February 2022, Accessed.4 June. 2026,
https://www.aceyourpaper.com/essays/bcg-swot-matrix-analysis-strategic-planning-2182622
   

Open, View, and/or
Download this Document
order custom essay example