Behavior and the Life Span Term Paper

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inferiority. The main action here is school, thus the ad will want to be set in a school environment.

Stage Five, the adolescence stage, spans from age 12 to 18 and has a conflict of identity vs. confusion. The main action here is peer relationships, thus an advertisement campaign will want to use characters in a close, positive friendship relationship. Stage six, the young adulthood stage, last from age 18 to 40 and has a conflict o intimacy vs. isolation. The main action here is love relationships, thus the ad campaign will want to feature a positive, happy couple.

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Stage seven, the middle adulthood stage, last from age 40 to 65 and has a conflict of generativity vs. stagnation. The main action here is parenting, thus the ad campaign should focus on how the product can benefit the viewer as a parent. The final stage, Stage Eight, is maturity and last from age 65 to death and has a conflict of integrity vs. despair. The main action here is the acceptance of one's life, thus the ad should have a senior citizen character who lives their life to the fullest......

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