Total Length: 2045 words ( 7 double-spaced pages)
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Summers, C. A., Smith, R. W., & Reczek, R. W. (2016). An Audience of One: Behaviorally Targeted Ads as Implied Social Labels. Journal of Consumer Research, 43(1), 156-178. doi:10.1093/jcr/ucw012
Tucker, C. (2014), Social Networks, Personalized Advertising and Privacy Controls,” Journal of Marketing Research, 51 (October), 546–62.
Yan, J. Ning, L. Gang, W. et al. (2009). How Much Can Behavioural Targeting Help Online Advertising?” Proceedings of the 18th International Conference on World Wide Web, Association for Computing Machinery, 261-70.
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