Ben & Jerry's: A Strategic Marketing Plan Essay

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Ben & Jerry's:

A Strategic marketing plan

Ben & Jerry's the international leader in handcrafted ice cream with a social conscious is analyzed in this strategic marketing report. Developed on an integrated public-private business prospectus, the Company set the tone for trailblazing product and brand identity configurations with an ethic of social responsibility and global sustainability long before it was customary. Although now subsidiary to the products and services giant, Unilever, Ltd. In the United Kingdom, Ben & Jerry's retains its Vermont beginnings both in grassroots image and Americana flavor in ice cream.

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Well-known for instigating social change through commercial planning, situation analysis of the Company's early and unique marketing platform prior to the sea of new market concepts is long overdue.

Table of Contents

Executive Summary

Situation Analysis

SWOT Analysis

Objectives & Issues

Marketing Strategy

Budget

Controls.....

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"Ben & Jerry's A Strategic Marketing Plan" (2010, November 11) Retrieved May 3, 2024, from
https://www.aceyourpaper.com/essays/ben-jerry-strategic-marketing-plan-83861

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"Ben & Jerry's A Strategic Marketing Plan" 11 November 2010. Web.3 May. 2024. <
https://www.aceyourpaper.com/essays/ben-jerry-strategic-marketing-plan-83861>

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"Ben & Jerry's A Strategic Marketing Plan", 11 November 2010, Accessed.3 May. 2024,
https://www.aceyourpaper.com/essays/ben-jerry-strategic-marketing-plan-83861
   

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