Big Data Uses Essay

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Big Data Role in Obama Re-Election

The volumes, rapid velocity and variation of data otherwise referred to as Big Data has been used in the electioneering process especially in terms of directing the trends of voter psychology and the subsequent voting patterns, a specific example being the Obama reelection process that took more of the internet direction than the traditional door-to-door approach in the campaigns. This paper will hence expound on the way Big Data has been and can be used in the monitoring and manipulation of the internet users especially the voting block, how this data can be mishandled and the possibility of infringements into the privacy of the individuals whose data is online. It will also evaluate the possibility of having checks on the handling, storage and use of personal data that is online.

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There have been varied uses of the Big data in the contemporary society where information interconnectivity is of essence and inevitable. In an interview, Christine Twiford, a pragmatic enterprise executive at T-Mobile indicated that the Big Data has been used in three main ways; discovery, decision making and persuasion (Hiner J., 2012).

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Discovery using the Big Data can be in all fields, from the science field to the business area where the already stored data can be used to discover the preference of the clients and their spending habits. Again it can be used to discover how a given population views politics and what it takes to change their minds and effectively manipulating the populace. Decision making using the information in the Big Data can as well be effected in voter understanding and changing campaign tact and wining more votes. The Big Data can and has been a source of great political persuasion where the displayed numbers are used by analysis to shape the political persuasions of people with the greater number of people who agree with a given ideology or person having the likelihood of persuading the others to join them, by the sheer numbers obtained from the Big Data banks. In the future, the Big Data will be used to know the levels of satisfaction that a given geographical area has with a particular political candidate, these will….....

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