Billion Dollar Bet Brett Pulley Term Paper

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Johnson was to face several hurdles in the creation of a successful Black Entertainment Television and his fortune. Assurance of quality to white cable operators, investors and advertisers was the first of these hurdles and would continue to accompany Black Entertainment Television throughout its operation and especially with music videos enlarging its use of airtime. The next hurdle lay in the establishment of Black Entertainment Television as a separate round the clock operation, as initially the facilities, cable transponder and a block of time on the U.S.A. Network was used by Black Entertainment Television and the block of time given was a four hour block late on Friday evenings. (Biography tells story of BET's founder)

This limited exposure made many viewers wonder if Black Entertainment Television was an actual network or just simply a weekly television show. It needed to have a greater exposure and this would entail additional finances. To this end Johnson sold interests and equity stakes of Black Entertainment Television to Taft Broadcasting Co. And Home Box Office and on October 1, 1984 Black Entertainment Television became a round the clock operation. To fill in the extra time on the program, Johnson turned to music videos, infomercials, old movies and comedy. This made Black Entertainment Television very successful as record companies provided videos free of cost and the existing music channel, MTV hardly supported black music videos.

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The growth of Black Entertainment Television saw Robert Johnson coming under increasing attacks over network programming. The author also provides insight into the pivotal behind the scenes developments that almost sank Black Entertainment Television and finally the decision of Robert Johnson to sell Black Entertainment Television to Viacom for a figure close to three billion dollars and his historic decision to buy the Bobcats. The Billion Dollar BET provides for great reading and is the story of the most famous fifteen thousand dollar bet. (Biography tells story of BET's founder)

The book thus takes us through a journey along with Robert Johnson from Mississippi and the little that he had to Black Entertainment Television and the success that came about with it along with the controversies that made Johnson a billionaire. Johnson made Black Entertainment Television synonymous with African-American music, entertainment and media. The book thus is a classic American business tale that traces the story of a poor country boy who rose to attain unfathomable wealth. This book makes good reading for anyone who is interested in learning how to become a self-made billionaire. (The Billion Dollar Bet).....

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"Billion Dollar Bet Brett Pulley" (2005, January 23) Retrieved July 1, 2025, from
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