Biodiesel Plant Marketing & Business Term Paper

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The price charged for the company's biodiesel product lines will be tied to the prevailing prices charged for feed stock and production costs, but any costs in excess of traditional diesel fuel alternatives will be offset by marketing initiatives designed to promote the environmentally responsible aspects of the products' use, as well as the patriotic aspects of reducing America's reliance on foreign oil.

Distribution (Place). Transportation for the company's product line will be outsourced.

Promotion. As noted above, biodiesel products possess a number of characteristics that can be promoted to different industries and organizations depending on their specific needs.

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Larger enterprises such as Universal Studios Theme Park could be encouraged to use biodiesel alternatives based on the tax advantages and public relations opportunities such use affords; likewise, governmental agencies could reap economies of scale by converting large vehicle fleets to biodiesel applications and also enjoy the PR benefits that accrue to such use......

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"Biodiesel Plant Marketing & Business" (2008, May 18) Retrieved May 20, 2025, from
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