Bj's Wholesale Club Sells Everything, Case Study

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The proposed location for a new BJ's would ideally be situated some distance from the Costco, in order to lure customers that find the Costco out of their way. BJ's Wholesale can therefore take advantage of an already existing market demographic: consumers who already make their purchases at wholesale clubs and who are used to our method of shopping.

Location X is therefore ideal for the new BJ's Wholesale Club outlet in the Bellingham area. It is located closer to the Canadian border than the Costco is, and can therefore take advantage of that burgeoning market.

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The value of the Canadian dollar has risen considerably and continues to rise against the United States dollar. Therefore, Canadian consumers will be making more purchases south of the border. Moreover, the BJ's Wholesale Club in location X in Bellingham will be situated in a location visible from Interstate 5 and easy to get to from the….....

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"Bj's Wholesale Club Sells Everything ", 14 December 2004, Accessed.21 May. 2025,
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