BMW Is a World-Class, World Term Paper

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The Series 3 cars are conservative in appearance, but their variety of body types will appeal to a wide range of consumers. Several of the Series 3 models are lower in price than other BMW cars and might therefore appeal to younger, upwardly mobile market segments. The touring models will appeal more to large families or those who want larger vehicles, whereas the coupe and convertible will appeal more to single individuals. The main motivation to purchase a Series 3 BMW would be to own a status symbol car without having to spend an inordinate amount of money. Therefore, status and reliability would be the main needs and wants of the target market segment for the Series 3. Series 5 BMWs are similar to the Series 3 models, but are four-door sedans rather than two-door.

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The Series 5 models also carry higher price tags and will appeal more to an older marketing demographic.

Series 6 BMWs are the high-end sports cars desired by a wide range of consumers. These smart-looking convertibles carry a high price tag and will appeal to wealthy consumers who need and desire social status. These also especially appeal to consumers who fear losing their youthful virility. Similarly, the Z4 series roadster is an even sportier, two-seater convertible that will have a range of target market….....

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