Boeing and Airbus Financial Performance Essay

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Introduction – Boeing and Airbus

Airbus mission and vision: Airbus is commonly known to be the most popular commercial aircraft headquartered out of Toulouse France. With small and huge airliners, that can seat 100 to 500 passengers, the company has a global human resource of over 50,000 and aircraft strength of over 16,000. Being over 4 decades old, it has a loyal customer base that lays the foundation for its mission and vision – i.e. global presence with a personalized touch.

Boeing mission and vision: Boeing is the biggest competitor for Airbus in the airline industry however it expands its workload in other domains like the design and manufacture satellites, defence weapons along with commercial airlines as well as information and communication systems. The company’s mission and vision includes the production and provision of performance-oriented logistics for the commercial airline manufacturers including competitors like Airbus.

General Strategy – Boeing and Airbus

Airbus: the initial strategy was to increase the overall international network for this airline. The aim was to give the optimal level of customer support through this expansion. Being in the industry for over 4 decades was a key determinant in the success of this strategy aa it helped align most of the decisions necessary for this strategy with ease across the global structure. The reason to expand was primarily to aim an increase in the backlog of the company . Yes, the service level would need to improve and more landscape would need to be bought for this strategy which means more financial capital spent initially but in the long run higher backlog will mean increased investment and demand. This strategy was a success because the aim to create the backlog was a success and the industry was expected to have business for at least another decade.

Boeing: the initial strategy for Boeing was to increase the growth margin in revenue while simultaneously neutralizing the operational costs. This was achieved through the employment of experts in the operating sector. No major changes were implemented for the routes, flight selection or overall company size but primarily the HR department went through an overhaul with experts in the areas of finance and operations being hired with great packages and regular sessions or managerial conferences held to continuously upgrade knowledge and operational strategies. The overall strategy proved to be financially burdensome initially as hiring experts meant increase in allowances of employees but it paid back in dividends as now Boeing has not inly achieved the aim and completed the strategy but it is now known for its proficiency in the operations sector.

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Airline Performance & Financial Analysis – Boeing and Airbus

The interesting thing about both Boeing and Airbus is that they understand their end users more than any other competitor in the market which is why we see that the fares they provide on a regional basis for each class and consumer is fairly appropriate and does not necessarily need to change. The airfares are appropriate by both for their target markets and that is even more obvious when one analyses the amount of business each is getting respectively across the years. The two airlines are by far the heaviest contributors to the financial market as compared to all other airline manufacturers.

The growth for both Boeing and Airbus was off a strong foundation. They were both able to break even and make profits from the beginning of their launches. The reasons for this success right off the bat include the following: knowledge of the industry – both airliners knew their market and how they were to tackle its demands; secondly and more importantly they catered to the missing niche in the market i.e. providing commercial airliners that gave good service and could carry large number is passengers across the world. This latter reason whereby both airliners were able to cater to an unfulfilled niche was the secret to their immediate and sustained success.

There seemed to be steady growth for both airliners across all 4 quarters last year. However, there was a major jump in the overall sales and revenue for Airbus in the last quarter of 2017 as it made quite a few contracts and deals with its expanded consumer base to provide a much higher number of planes than Boeing. This made a significant upward arc in their revenue for the last quarter of 2017 and their overall profits so far in the first quarter of 2018.

The load factor and on-time performance variables for both Airbus and Boeing are very good. Airbus and Boeing both have updated aircrafts that perform at the optimal level and generally don’t have issues of time management or delayed deliveries. The age of the aircrafts used by both airliners is also quiet good and modern which….....

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