Brand Equity: United Airlines on Research Paper

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The fur aspects of loyalty, perceived quality, identity of the brand and awareness all must be unified at the operational level of a business (Aaker, 1996). Who a company really is gets communicated in its millions of customer interactions daily. With the pervasive adoption of social media, there is an exceptionally high level of transparency today. This is seen in the Dave Carroll episode of the broken guitar (Perkins, 2009) and the 12 million views of United as of March, 2013. Brand equity and trust is all a company has when all their claims and marketing puffery are stripped away. Brand equity, authenticity, transparency and trust are the foundations of a successful business in these skeptical and at times cynical times.

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"Brand Equity United Airlines On" (2013, March 29) Retrieved May 5, 2024, from
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"Brand Equity United Airlines On" 29 March 2013. Web.5 May. 2024. <
https://www.aceyourpaper.com/essays/brand-equity-united-airlines-87061>

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"Brand Equity United Airlines On", 29 March 2013, Accessed.5 May. 2024,
https://www.aceyourpaper.com/essays/brand-equity-united-airlines-87061

Brand Equity: United Airlines on Research Paper

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