Facebook Brand Advertisement from College to Professional Networking Term Paper

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It has more than 3,200 new applications on its site. The strategy is to organize literally everything on the Internet. Applications enhance Facebook as a social hub, but also as professional hub serving recruiters, manager and colleagues seeking to hire and promote job candidates. It also tracks consumer tastes to help vendors better target their products and services.

A c-have these campaigns been successful or unsuccessful?

Facebook's campaigns are very successful. Total registrations in 2007 quadrupled over those in 2006 (Vogelstein, 2007). In June 2007, 11.5 million of Facebook visitors were 35 or older, more than double the number a year before (Ricadela, 2007). Also, according to Ricadela, this age group now accounts for more than 41% of all Facebook visitors.

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A d-advertising of the competition

On the social network front, MySpace is Facebook's main competitor while LinkedIn is Facebook's major professional network competitor (Ricadela, 2007). Like Facebook, these sites have relied mostly on viral marketing techniques instead of advertising as well. However, Facebook has a more upscale audience than MySpace and is winning against LinkedIn by generating more buzz and excitement and avoiding the "button-down" feel of LinkeIn (Ricadela, 2007). Another differenece is that MySpace has encouraged users to create new identities and meet and link to people they barely knew while Facebook has emphasized authenticity and identity (Vogelstein, 2007)......

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"Facebook Brand Advertisement From College To Professional Networking" (2008, May 18) Retrieved May 22, 2025, from
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