Brand Names Mean Less Today Term Paper

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In devising these research projects, a series of focus groups would be organized in ten metro cities located throughout the U.S., and the questions would specifically focus on the taste, anticipated price, use as refreshment or as an energy-enhancing drink during or before workouts or participating in sports. The focus groups would be held in research centers in the ten cities, and would concentrate on a blind taste tests between the proposed product and leading drinks in the category. The questions would also concentrate on how the proposed energy drink could be mixed with other beverages, and what specific outings, sporting events both as participants and also as spectators, the drink would be taken to. Distribution and availability would also be discussed in the focus groups.

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All of these specific questions would be organized into a research questionnaire completed during the focus groups following a blind taste test of the proposed product relative to other products in its category......

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"Brand Names Mean Less Today" (2007, November 07) Retrieved May 4, 2024, from
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https://www.aceyourpaper.com/essays/brand-names-mean-less-today-34549
   

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