Branding: A New Leisure Resort Term Paper

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Thus creating a leisure resort where staff members dressed in suits and ties, where chocolate was placed upon every guest's turned-down pillow at night, but was still affordable would seem to be an ideal venue and branding opportunity. The Internet, magazines aimed at consumers possessing such aspirations like Martha Stewart Living or Glamour (versus downscale magazines like Ladies' Home Journal or upscale magazines like Gourmet), and early nighttime television shows still aimed at families, but with two working adults, would be the ideal marketing venues for this new brand of travel destination.

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Concerns of this demographic, like environmental safety and the fair and ethical treatment of workers (touted by Starbucks and Costco, for example) could also be emphasized in the marketing of the product. Another popular image might be ads that show children being treated like royalty, and pets (for a small fee) being warmly accepted and enjoying a 'spa treatment' or grooming while their owners frolicked during the day. This could also potentially draw the demographic of aspiring middle-class American families to this new….....

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Latest APA Format (6th edition)

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"Branding A New Leisure Resort" (2007, August 06) Retrieved June 6, 2026, from
https://www.aceyourpaper.com/essays/branding-new-leisure-resort-36315

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"Branding A New Leisure Resort" 06 August 2007. Web.6 June. 2026. <
https://www.aceyourpaper.com/essays/branding-new-leisure-resort-36315>

Latest Chicago Format (16th edition)

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"Branding A New Leisure Resort", 06 August 2007, Accessed.6 June. 2026,
https://www.aceyourpaper.com/essays/branding-new-leisure-resort-36315
   

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