Total Length: 957 words ( 3 double-spaced pages)
Total Sources: 3
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References
Kashani, K., & Jeannet, J. (2005). Beyond traditional marketing. Chichester, West Sussex, England: Wiley.
Lamb, C., Hair, J., & McDaniel, C. (2009). Essentials of marketing. 6th ed. Boston: Cengage Learning.
Mullins, J., & Walker, O. (2013). Marketing Management. New York: McGraw-Hill.
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