Brazilian Experience With Sugarcane Ethanol Term Paper

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For an industry that is fast becoming a verifiable and sustainable model of energy development, the labor that supplies the demand will likely get its fair share of attention (Goldemberg, 2007).

On the marketing end of the industry, there is the automobile manufacturing boom of flex cars, and the new multi-billion dollar deals between the largest ethanol producer in Brazil, Cosan Limited, and Royal Dutch Shell. The most recent joint venture between these fuel giants is worth an estimated $12 billion dollars. However, Cosan has encountered pushback due to its treatment of employees, and even global market giants like Walmart have suspended contracts with Cosan until this issue is resolved. Additionally, the banks of Brazil have put holds on any future lending until Cosan deals with the labor issue (Martinelli & Filoso, 2008).

On the ethanol end of business, Royal Shell and British Petroleum are to date the only major global energy companies that have invested heavily in Brazilian ethanol.

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However, as will likely prove to bear, when the monopoly and squeeze that is used by the family owned enterprises on the cane producing end opens up to global agribusiness (Martinelli & Filoso, 2008).

With the outstanding success of sustainable fuel energy as Brazil has demonstrated, it is likely that the agribusiness and the fuel companies of the global marketplace will invest more heavily in the Brazilian industry of sugarcane ethanol production. Issues that must be dealt with are a reassessment and 'fix' of labor practices, the issue of deforestation for cropland conversion, and being able to sustain the land for continuous use of agriculture. Whether there is a limit to the sustainable supply of sugarcane remains to be seen.

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