Building a Business Program in Article Review

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Using the Cultural Dimensions Model to analyze the differences in cultures, the sources of potential disconnect can be seen in the wide variation in PDI (Power Distance Index), Individuality (IDV), Uncertainty Avoidance (UAI) and long-term orientation (LTO). This graphic is derived using the interactive charting feature on Geert Hofstede's website, which is available to anyone online.

Source: http://www.geert-hofstede.com/hofstede_dimensions.php?culture1=95&culture2=72#compare

On cultural level alone there are major disconnects between the U.S. And Romanian teams. The greatest difference is on the IDV dimension, which shows how the U.S. culture values initiative and individuality much more than their Romanian counterparts. This explains the major disconnect in how time and sense of urgency is responsible for the majority of change management initiatives failing (Kirca, Hult, 2009). The article concludes with a model the author defines in Appendix a, yet this does not go far enough to explain and overcome the major differences in cultural mindsets and cultures as is evident from the Hofstede analysis. The Programs and Initiatives table shows the results of each program, and when correlated back to the Hofstede Model the variation in IDV and UAI become clear.

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Those projects that require tight synchronization on these values are the ones that failed.

Conclusion

The article Building a Business Program in Romania: Creating and Sustaining Change (Franz, 2004) sets a foundation for analyzing the paradox of change management performance across diverse global cultures. It fails however to deliver the necessary dimensionality to bring practical advice forward for future use on additional studies. The analysis of failed initiatives needs greater focus from the Hofstede Cultural Dimensions Model to be more prescriptive and useful for managing future initiatives like this in the future. The severity of cultural division, exacerbated by the political instability and holdover of a socialist, oppressive government can be seen in the Hofstede analysis of the nation. What needs to be added is more of a focus on why the cultural aspects forced the failure of five change management programs. Compensating for wide variations in IDV and UAI values in the Hofstede Model will in turn force a deeper, more meaningful analysis that can be prescriptive for future global education strategies......

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