Business & Advertising Strategy of Time Inc.'s Term Paper

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Business & Advertising Strategy of Time Inc.'s Pathfinder.com

The site www.pathfinder.com is a Time Inc. site that provides online users and subscribers of Time Inc. products and services access to its roster of magazines. This list of magazines offers a wide array of information about the following general topics or areas of interest: entertainment, business, news, and lifestyle and health. Thus, because of its variety, Time Inc., in general, caters to the general public, which covers all socio-demographic categories, such as differences in sex, age, socio-economic class and sector the people belong to. For example, TeenPeople.com and Time for Kids cater to the youth, while Parenting.com and business- and news-related sites such as TIME, People, Fortune, and Entertainment Weekly aims at the adult market, from ages (at least) 18 and above. Furthermore, Time Inc.'s services extend towards either the business or agricultural sector, as shown in its offering of information via Business 2.0 and Progressive Farmer, respectively.

Time Inc.'s organization is divided according to the four primary areas of interest of the general public: entertainment, business, news, and lifestyle and health.

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However, these general topics seem to overlap with some of the company's products, such as TIME magazine, which covers news from almost all areas of interest of the reading public in the fields of business, entertainment, lifestyle, and health. However, Time Inc. also offers people with products that specialize on one of the general topics mentioned, such as Southern Living, Cooking Light, Health, and CNN Money, among others. Time Inc.'s use of variety in its services is a strategy that allows the readers to have access to information not only limited to their interest; rather, the company provides information that illustrates what it (company) can offer for the audience, or reading public. Thus, through specificity and variety, Time Inc. products and services becomes larger in scope, catering to all….....

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