Business-To-Business (B2B) Customer Segmentation Is Essay

Open, View, and/or
Download this Document

Total Length: 829 words ( 3 double-spaced pages)

Total Sources: 4

Page 1 of 3

This is an essential requirement of their roles in an organizations s they progress to more senior positions over time (Nejmeh, 1994). Mastery of complex software is a critical aspect of how members of this market segment continually improve their marketability and also gain greater options for career transitions into senior management. In selling to this segment, it is imperative to not just sell at them, but to educate them through a series of useful interchanges. One of the most critical areas of all for these professionals is knowledge of Software-as-a-Service (SaaS) and cloud computing, and how it relates to the financial performance of their organizations (Jacobs, 2005). There is also a critical need for understanding and gaining mastery on how entire series of cloud platforms are used for managing an entire enterprise as well, specifically in the area of virtualization and cloud-based performance management (Mladenow, Kryvinska, Strauss, 2012). From a psychographic standpoint these factors are what motivates members of this market segment as these senior managers often see knowledge as currency they can trade with in their careers.

Stuck Writing Your "Business-To-Business (B2B) Customer Segmentation Is" Essay?

View All Our Example Business-To-Business (B2B) Customer Segmentation Is Essay

Have A Custom Example Essay Written



Marketing Opportunities

The marketing opportunities to this market segment then center on creating a highly effective series of programs for providing knowledge and intelligence to these C-level and VP-level executives. There is also the need for providing them with insights into how they can save on the costs of managing ERP over the long-term as well, in addition to creating frameworks for helping them trim back on the overabundance of ERP systems many also have today (Mladenow, Kryvinska, Strauss, 2012). All of these factors center on the need for mastery and attaining insights into how they can better manage their businesses. If an ERP vendor can do this, they will be able to attain a significant gain in trust and over time sales into this segment......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Business-To-Business B2B Customer Segmentation Is" (2013, May 10) Retrieved May 3, 2024, from
https://www.aceyourpaper.com/essays/business-business-b2b-customer-segmentation-88567

Latest MLA Format (8th edition)

Copy Reference
"Business-To-Business B2B Customer Segmentation Is" 10 May 2013. Web.3 May. 2024. <
https://www.aceyourpaper.com/essays/business-business-b2b-customer-segmentation-88567>

Latest Chicago Format (16th edition)

Copy Reference
"Business-To-Business B2B Customer Segmentation Is", 10 May 2013, Accessed.3 May. 2024,
https://www.aceyourpaper.com/essays/business-business-b2b-customer-segmentation-88567
   

Open, View, and/or
Download this Document
order custom essay example