Business Is a Coffee Shop Located in Essay

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business is a Coffee Shop located in the bustling area of Luton. Luton is a populous area of United Kingdom that does not only have a large population, but is also a culturally diversed area. Not that there are not many coffee oriented businesses in the locality, Luton still is a highly lucrative region for a Coffee business. This is because for most people in this area, Coffee is a popular anf highly prefferred drink and is treated as a regular beverage by most consumers. The Coffee Shop therefore sees a profitable opportunity to set up a low cost hotel.

The main target market of the business remains people who treat Coffee as a daily beverage and are regular coffee drinkers. The clientele also includes people who prefer taking there families out on holidays. The idea of the business revolves around providing low cost high quality service so that the a large proportion of target market can be exploited in competitively aggressive: Luton area. Mantaining a low cost is an essential strategy as There are other well established chains in the region which are renowned among consumers but charge relatively higher prices.

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Keeping prices low and offering good quality will give a competitive edge to the business over other competitors.

The pricing strategy will remain flexible and will also focused on increaseing customer relations by providing customer oriented benefits such as loyalty cards and special discounts. Services such as payment liniency in circumstances where customers are short on cash will also be provided. This will help the business to establish a social goodwill amongst its customers.

While Luton has a large population, it must also be noted that the population is culturally diverse. Since the business needs to cover as much of the target population as possible, The promotional campaigns need to be culturally flexible….....

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