Business Communication Trends Locker-Kienzler (2008) Research Paper

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I feel an increasing trend in business communication today is the use of electronic communication as opposed to paper or telephone communication. One reason for this is the increasing use and dropping prices of email communication (Scudder, 2010). It has even been suggested by some that offices may sooner than later start to communicate in an entirely paperless manner. This would probably be a good thing in terms of environmental sustainability and preserving the world's forests. Also, what I like about email communication is its immediate arrival after sending.

Another new trend in business communication is the increased use of social networking sites such as Facebook, LinkedIn, and Twitter to communicate the purpose and policies of a business. Most businesses today have at least a Website. These are useful for obtaining new customers and communicating with existing customers when promotions and donating opportunities arrive.

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Message types that are common by means of these communications is the relatively informal promotional letter by email, very brief messages by means of Twitter, and informational messages by means of company Websites or social network sites. Message types that generally come in from customers include requests for more information on the company, requests for volunteer partnerships, and inquiries about how they can donate their money or services for the purpose of our business.

Once again, the increase of electronic information exchange has the advantage that business operations can occur much more rapidly . Hence, customers can obtain their information much more quickly than was the case ever before in business history. Hence, income and service provision also occurs more quickly and the business ultimately operates more efficiently......

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