Business Competitive Intelligence Proposal for Term Paper

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Total Length: 875 words ( 3 double-spaced pages)

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First of all, the Internet, as well as local press and articles, will be important in defining the general characteristics of the market and consumers. Subsequently, specialty articles, edited by business organizations such as the local Chamber of Commerce will provide useful information on all the companies in a certain economic sector, namely the company's direct competitors. Relevant information in terms of the consumers can also be available from public information.

The off-site category will likely provide more in-depth perspectives on local issues. This will include a survey of the local consumers through interviews and questionnaire, as well as the development of a local network of information that could provide helpful information on companies active on the local market and their potential future moves.

Organizational structure and resources

The unit will be organized on the two separate on site/off site categories, each led by a director. The two directors will meet on a regular basis to discuss information received and to elaborate weekly reports for the organization's upper management.

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At the same time, each of the two divisions will have a team of an average of 5 employees. However, the off site team will employ the resources locally and will only send them to Sub-Saharian Africa periodically, to gather the necessary information. While in the country, the off site team will still monitor local newspapers and other sources of information.

In terms of financial resources, besides fixed costs, such as salaries, the company will also be in need of a discretionary travel budget that can be used to ship off site employees in the countries of interest in certain moments to obtain the relevant information, as well as for local expenses. These local expenses will include local employees, paid for service, that will provide information.

Once the organization has successfully implanted into these countries, part of the human resources can be divested and their role transferred to some of the employees at the company unit in the local country......

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