Business Development Strategies As a Marketing Plan

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For this reason, maintaining a current and accurate knowledge of all applicable circumstances, laws, and opportunities will be a top personal priority in my strategy for business development. Being able to provide reliable information in a manner that is both expedient and non-intrusive is key to building solid client relationships, and the more my clients feel that they are being treated with great personal attention, care, and competency the more readily they will recommend and/or introduce me to future clients, thus ensuring the continued viability and development of my client roster and Bernstein's client network. Providing clients with this feeling of personal attention and care through the non-intrusive yet expedient sharing and application of information can only be achieved if it stems from a genuine desire to treat each client in precisely this personal and attentive manner, of course, and the genuine quality and integrity of my client relationships will be a cornerstone of my development plan for Bernstein Global Wealth Management.

In essence, my strategy for development will be to provide the best service possible to every individual client, while also encouraging and maintaining social bonds between myself and my clients, as well as amongst my clients. No amount of charisma or camaraderie will ever be able to compete with pure competency and results over the long-term, of course (though many have definitely experienced short-term success with such an approach), but the combination of results with camaraderie is far more powerful than results alone. Development requires nurturing, and that is precisely what I do within my social networks now and what I would continue to do on a professional basis as a Financial Advisor at Bernstein.

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This development strategy is strengthened by the position of the Financial Advisor in Bernstein Global Wealth Management, and the support provided by the Private Client Associates. This team will doubtless be instrumental in maintaining a proper and ever-expanding knowledge base, and frequent consultation with these associates will ensure that all members of the client-relations team are working with the best possible information in a consistent manner. Over-reliance on these associates, however, would damage the personal client relationships that are foundational to my development strategy, and would be avoided at all costs. Clients need to know that there is a solid team of individuals working on their behalf, but at the same time they must have confidence that there is a single attention being devoted to their interests and concerns, and that this attention is capable of being reached without hassle or undue delay. Access to direct and pertinent advice and the knowledge that their concerns are being held and dealt with efficiently and competently are essential aspects of the client experience in the maintenance and development of client relationships, and will definitely be provided for in my performance as a Financial Advisor for Bernstein Global Wealth Management.

Providing excellent service with a personal emphasis is perhaps the only meaningful development strategy in the highly competitive financial industry. These elements would be the guideposts of my development strategy, just as they have guided me throughout my past experiences and successes......

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