Business Environment Role of Business Term Paper

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If the economy has not grown, it is certainly not the result of poor monetary policy response, given that the Fed's policies under normal conditions would have resulted in significant economic growth. Fiscal policy, therefore, has clearly been inadequate. Indeed, little of his has been attempted in recent years and the current path of "sequestration" is contractionary.

Global Markets

The product that I have selected is headphones. The global market for headphones can be difficult to reach, since the retailers are going to be different for each country. Thus, the strategy for going global has to involve going to one country at a time. Exporting is the best method of market entry in this situation, because the company does not need to set up a subsidiary in any country until the country has proven receptive to our headphones. We are simply selling to importers, who handle the rest of the transaction including dealing with wholesalers and retailers.

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Social Responsibility

Starbucks is known to be a socially responsible company. One stakeholder is the company's employees. There are several outcomes of its social responsibility with respect to its employees. The first is that they face better working conditions than many others in the quick service industry, which in turn allows them to enjoy their jobs more and get onto a longer-term trajectory. The provision of benefits like health care is also something that is good for employees, but also for their families as well. Everybody in the community benefits when low-level employees receive benefits.

In addition, Starbucks' employees work hard towards other social responsibility initiatives like that with respect to recycling. Being a part of something good, and an organization that cares, makes for a better working experience and a generally positive work environment. Thus, the outcomes of social responsibility for employees are genuinely positive.

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