Business - Ethical Medicine Ethical Term Paper

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In medicine, for one example, pharmaceutical companies have established something of a tradition compensating physicians for their time in connection with contributing to educational seminars on topics within their professional expertise (Kolata 2008). This alone does not necessarily raise ethical issues, except that most of these initiatives include the presentations that lend themselves very naturally to creating impressions favorable to certain specific treatment choices over others. Where physician speakers are rewarded financially for their talks, ethical issues arise over the line between education and advertising.

The issue is particularly relevant in conjunction with medical research presentations without full disclosure of the degree to which the speaker is affiliated with or compensated directly by the sponsor.

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In some cases, physicians have begun declining the opportunities to participate in such capacity, after discovering that doing so could potentially undermine the response of fellow researchers by virtue of some of the natural assumptions raised with respect to their professional objectivity (Kolata 2008). Perhaps the greatest challenge in the pharmaceutical marketing and advertising field is the degree to which ethical decisions of this nature are not regulated by law in ways that prohibit unethical approaches, necessitating ethical decisions that may conflict with profits......

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