Business Ethics -- Community & Thesis

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CSR programs, according to Berenbeim (2009) must be integrated with the company's business ethics, and that companies must have their own "corporate ethics brand." This call for a corporate ethics brand stemmed from the fact that while CSR programs are developed to benefit and improve the business's community, it is also primarily a program geared to invest in "public capital" to "enhance the value" of businesses with respect to the community.

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In the same way that the community is dependent on companies for employment and their services/products, companies are also dependent on the community to ensure that their operations will continue through a more than sufficient manpower supply and continued support for their products/services, hence, a holistic view of the corporate ethics brand......

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