Business Ethics - Food Marketing Term Paper

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Should Flavorful Health be allowed to have a "100% Vitamin RDA" package icon despite the fat content, which is listed on the back?

No. Doing so is deceptive and violates the fundamental principle of honesty, or truth in advertising. The phrase itself is true only in a literal sense, but deceptive in context, because it purposely implies that the product is one that is more healthful than it is unhealthful. By referring to one minor "recommendation" when the product completely violates a more significant "recommendation" (to limit saturated fat intake), the label is intentionally deceptive.

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The company should be allowed to sell the product but not to market it, either directly or indirectly, as a healthful dietary choice by purposely creating that inference in any respect. The ethical choice would be to avoid any reference to healthfulness on the wrapper or market it as a vitamin-rich alternative to other junk….....

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