Business Ethics Was Ford to Research Proposal

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Privileging the rights and needs of people with financial stakes in the American auto industry runs counter to American ideals of equality and Rawlsian justice.

Should we try to restrain, in this and other product liability situations, the litigiousness that seems to characterize American life? How might we do this?

Litigation that is blatantly foolish against corporations, such as a recent lawsuit against Quaker Oats for false advertising because Crunchberry cereal did not contain real fruit, usually fails, or is reversed upon appeal (Winter 2009).

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The appeals process is the constitutional 'check' to juror's tendency to award too much to aggrieved plaintiffs. Without the ability to sue corporations, the corporate lack of concern at Ford for the safety of the Pinto can occur once again. Litigation can be a powerful tool of consumers against large corporations.

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