Business and Government Relations (Google Case Study

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For example, the interior regions of China are extremely conservative politically and will not divulge information about the local government offices online, and Google needs to define this as a strategy in China (Hanson, Rothlin, 79, 80). Google needs to respect this and not index these pages and provide the Chinese government with a technology to provide updates on this auditing process.

Second, Google needs to define its operating strategy including its ethical principles as they relate to the Chinese government. The statement of these ethical principles needs to be developed in conjunction the Chinese government and key Chinese partners to ensure ownership of them. Further, these principles need to set the foundation for arbitrating government concerns and complaints about Google's operations (Hamilton, Knouse, Hill, 145, 146).

Third, Google needs to lead the development of a more effective framework for keeping China in compliance to the UN Int'l Covenant on Civil and Political Rights (Boerefijn, 220) and also work to create sanctions against the nation if they fail to comply to agreed-upon human rights violations.

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Google risks too much by being entirely complacent with regard to Chinese monitoring of their activities. They must take a leadership role in also promoting rights for citizens in China as well. This would risk them being entirely banned from the country if they became too vocal or radical in their reviews, yet the Chinese government must be held accountable for their policies globally as well. This leadership role needs to be defined very clearly in the statement of principles Google creates in conjunction with Chinese partners and the Chinese government.

Finally, Google needs to realize that they are operating within a.....

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