Business Innovation at Google in Essay

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Already, the applications rolled out by Google such as Gmail, instant messaging, calendar, word processing, presentation, and a spreadsheet application called "Google Docs" allows consumers to store large amounts of information on Google's servers and to access that information and those processes remotely (Cutts. 2009).

At the same time, Google has also exhibited the foresight to appreciate the continuing usefulness of allowing consumers access to standard applications provided by Microsoft, including free, simplified versions of essential word processing software and other basic applications available in MS Office (Cutts, 2009). While this is not, strictly speaking, innovation (because it does not involve new ideas), it is nevertheless does reflect a highly creative and flexible approach to product and service development in that Google is avoiding the narrow focus that seems to be plaguing Microsoft.

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In that regard, Google has recognized the continuing value of traditional software applications and invested the necessary innovative resources to develop its own versions of those programs. Meanwhile, Google has been simultaneously focused on creative innovation by designing entirely new types of products and services intended to satisfy current and likely future trends in consumer demands.

Whereas Google continues to exhibit innovative creativity by designing new products and services to capitalize on the ways that computer use is evolving in society, Microsoft seems to be relying on previous patterns that may no longer reflect contemporary consumer needs. Ultimately, it is precisely this creative flexibility in designing innovative solutions that may be responsible for the fact that Google seems poised to prevail in the long run over its less innovative rival Microsoft......

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