Business Intelligence Competitive or Business Case Study

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However, collection of information about customers, necessary as it in any form of relationship marketing, has different challenges on the Internet than in face-to-face marketing and/or data collection and research programs. First, web clients may often be anonymous -- consumers may be whomever they wish to be over the Internet and the researcher has no way of verifying such. Second, consumers are increasingly wary of providing personal information about themselves over the Internet for fear of cybercrime, misuse of data and even companies purporting to be market research and collecting information for something entirely different.

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Thus, the trust and accuracy level diminishes on both sides when someone is not physically present -- even though the amount of data collected and the cost per collection is quite low (Lee, 2001, 12-14)......

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