Business Internal Analysis of Apple Is a Essay

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Business

Internal Analysis of Apple

Apple is a well-known firm, to assess their position and strategies an internal analysis looking at some of the main strengths and weaknesses can be conducted and consideration of the firms competitive advantage. It may be argued that the strengths are greater than the weaknesses, with the firms' ability to create and leverage strengths leading to the competitive advantage of differentiation.

One of the firms major strengths is the way that the products are designed; in terms of functionality and appearance. The firm sees its product range as more than simply high tech items, but as lifestyle goods that empower users and improve lifestyles (Apple, 2012). A key aspect of the products, including the MacBooks, iPods, iPhones and iPads is the high level of integration. All the goods use the same, intuitive, operating systems, and will sync data automatically across linked devices (Apple, 2012).

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In addition apps which are bought for one product in the range, can be used on the same users other units. The functionality is supported by the appearance; the units are designed to be attractive, with a simplistic but clean design that appeals to the target market. The design of the products has seen the firm gain a very high level of customer loyalty, so much so, that many of the users do not even consider other brands in the purchase process, often buying multiple products from the firms range (Kotler and Keller, 2011).

The second strength of the firm is in the operations, with a high level of control over the supply chain, and a low level of capital tied up in stock. At any point in the firm has only five days worth of stock on hand and Gartner….....

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